Using the Internet to Encourage Philanthropy: The Virtual Foundation
Most environmental NGOs in the former Soviet Union and Central and
Eastern Europe will continue to depend on outside support for some time to
come. ECOLOGIA recently (October 1996) established a new initiative, the
Virtual Foundation, to encourage international funding of a wide range of
small-scale projects. Now there is an Internet Web site where specific
project proposals can be posted, and potential donors can select those
areas of interest to them. The Virtual Foundation provides an alternative
source of money to NGOs and thus allows them to diversify their funding
base.
This is the first international use of the Internet as a fund
raising tool for specific environmental projects at the grassroots level.
The website address is www.virtualfoundation.org/ The goals of the Virtual Foundation are: to solve global environmental problems with small scale and
affordable projects, to promote private philanthropy internationally, and
to encourage donors and grant recipients to develop long term partnerships.
Visitors to the Virtual Foundation World Wide Web site are able to
use search tools to locate and select a project reflecting their geographic
or topical interests. Then they can support a project by donating on-line,
or by mailing in a contribution.
Virtual Foundation grant applicants presently listed include
grassroots groups from Central Europe, the Baltics, Russia, the Caucasus,
and Central Asia. Their small scale local projects are responding to
serious challenges, such as deforestation, water and air pollution,
preservation of endangered species, environmental health, and maintenance
of biodiversity.
The Virtual Foundation is a consortium of twelve organizations,
with a well established record of support for environmental projects
throughout the regions in which they work. Each organization gathers
proposals from local citizens' groups with whom it has worked. After
review and if approved, the grant applications are placed on the Internet
where millions of potential philanthropists, users of the Internet, may
read and fund them.
Before the appearance of global electronic communications, it was
not feasible for the average person, small organization, or medium sized
business in the United States to engage in international philanthropy.
Without the luxury of international travel, it was nearly impossible to
find individuals and organizations working on common problems in foreign
countries. Similarly, many struggling NGOs across Europe and the former
Soviet Union have been unable to locate colleagues and potential supporters
in the wealthier nations. Without such direct contact, international
partnerships at the grassroots level were rare.
The Significance of Electronic Philanthropy
The Internet has been praised as the great leveler; it offers its
users equal access to a wealth of free information regardless of their
social class, nationality or geographic location. Since information is
power, the Internet has great potential as a democratic tool. But until
now the Internet has done little to address economic inequality.
The information by itself is necessary, but not sufficient, for
many forms of action to improve communities. For example, if a
municipality needs to build a water purification system, access to free
plans for an efficient system will only be frustrating if those who need it
lack the money to purchase the materials.
The Virtual Foundation will use the Internet to provide funding for
hundreds of such small scale community improvement projects. It brings
together citizens' organizations which are struggling to improve their
communities, and private donors who are considering engaging in their own
acts of international philanthropy. The Virtual Foundation allows donors
to choose the type of project they most want to support. Then, it allows
them to see an on-line report documenting the impact of their support.

How the Virtual Foundation Works
- A community organization designs a project, such as developing a bird
sanctuary. They have some of the resources they need to start the project,
but they need 1, 250 dollars to complete it.
- They draw up a proposal and submit it to the Virtual Foundation
Consortium Member which serves their country. Consortium Member
organizations have agreed to work with ECOLOGIA to locate and supervise
projects funded through the Virtual Foundation. These organizations each
have several years of experience assisting citizens' groups to design and
implement projects.
- Present Consortium members are:
- {EPCE} Environmental Partnership For Central
Europe : Czech Republic, Hungary, Slovakia;
- ISAR Offices: European Russia and Siberia, Central
Asia, Caucasus
- {PERC} Pacific Environment and Resource Center:
Siberia and the Russian Far East;
- {SEN} Sacred Earth Network: throughout the former
Soviet Union (except the Baltics)
- ECOLOGIA Baltic Office in Vilnius: Estonia, Latvia,
Lithuania
- The Consortium member reviews the proposal and budget. If the project
is approved, the Consortium member sends it to the Virtual Foundation
Grants Office in Vilnius where it is given a technical review. If approved,
it is sent to the United States office.
- The proposal is presented to the Virtual Foundation Board of Directors.
If it is accepted, the project is posted on the Virtual Foundation World
Wide Web site. Ten percent of the amount of the grant request is added to
the website funding request to support the cost of administering the
project in the U.S. and by the Consortium member. (The $1,250 sanctuary
proposal becomes a $1,375 on-line request.)
- A group of ornithologists in the United States read the proposal and
decide to support it. They notify the Virtual Foundation office, which
makes the final decision to implement the arrangement, and handles the
overseas financial transaction.
- The funds are wired to the Virtual Foundation Consortium member which is
administering the project. This organization allocates the funds and
supervises the project.
- The donors and grant recipients are encouraged to establish
communications, to find ways of expanding their cooperation, and to
exchange information about the project as it unfolds. However, donors may
choose to remain anonymous.
- When the project is completed, the grant recipient provides a final
report to the Virtual Foundation. The report is posted on the Internet as
an example of a Virtual Foundation project. These reports are linked, via
the World Wide Web, to other environmental information sites where they
will serve as models of community development projects.
- The original recipient and donor are free to develop their relationship
further, with exchanges of information, site visits, or perhaps ideas
about further joint projects.
Information for NGOs Wanting to
Propose a Project to the Virtual Foundation
- Contact a Virtual Foundation Consortium Member who serves your region.
Submit your proposals directly to that Virtual Foundation Consortium
Member, who will review and evaluate them. Proposals which the consortium
member approves will be forwarded to the Virtual Foundation Grants Office
in Vilnius.
- Your NGO does not need to have access to the Internet itself.
- While the Virtual Foundation currently accepts proposals up to 3,000
USD, smaller proposals (250-1,000 USD) for very short term projects which
can demonstrate quick results are given priority.
Information for Grant Making Organizations
Seeking to Become Virtual
Foundation Consortium Members
- The Virtual Foundation Consortium welcomes new members. In order to
become a member, an organization does not need to be an American
organization, and is not required to be formally registered.
- A Virtual Foundation Consortium Member must have a well documented
record of providing grants to local NGOs and working closely with them to
supervise the implementation of the project.
- Organizations which work across national boundaries are welcome.
- Organizations which work in fields such as the human health impacts of
environmental pollution, are welcome.
- Very small grant making organizations, such as those with a regional
focus or focus on a specific topic are welcome. Organizations encouraging
small scale projects, especially for start up groups, are particularly
welcome.
- All Virtual Foundation projects must have a concrete goal. Thus,
academic research projects are not funded.
For more information please contact the Virtual Foundation Project Manager,
Lydia Thompson, at ECOLOGIA - USA.
This is a copy of the November/December 1996 ECOLOGIA Newsletter archived at the CCSI Web site.
For more information about this Newsletter or about ECOLOGIA, return to the Newsletter Index
This page is accessible from the CCSI Home Page: http://www.friends-partners.org/~ccsi/.