Mass Media Laboratory

The laboratory was founded at St. Petersburg University in 1994. It analyzes mass media and informational processes in northwest Russia, and has conducted several readers surveys for local newspapers, including Natali, St. Petersburg Bulletin, and Business Chance, in order to identify the interests, expectations, and advertising preferences of readers. The group also conducts marketing data and research for advertising firms.

Last updated:    February 1999

A print version of much of the information contained in this NIS Third Sector Organizations section can be found in the The Post-Soviet Handbook (Seattle and London: University of Washington Press, 1999).

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